Case study- Project

Keune trusted Aspasie to support the launch of its 1922 by J.M. Keune hair color line for men. This collection of five shades, created for fast processing, low maintenance, and natural looking gray blending, called for a powerful consultation tool. Aspasie developed a solution that helps stylists present the range with confidence and support their

STRAWBERRY LEOPARD trusted Aspasie to create the full set of swatch buttons that line product display shelves in Sally Beauty stores across North America. With such vibrant, highly saturated shades, achieving a precise color match was essential to showcase each tone at its best.

Aspasie partnered with ALOXXI to update the Luminexx swatchbook in a way that supports both today’s assortment and tomorrow’s growth. The project included integrating every new shade, redesigning the layout to create clear space for future launches, and refreshing the visual system so it feels modern, consistent, and easier to navigate. We also aligned the

When AVEDA set out to reinvent the Full Spectrum Demi+ color experience, Aspasie partnered with the Education and Marketing teams to craft a swatchbook worthy of the brand’s ambition. Top priorities: reduce plastic usage, bring more pace and clarity to the tool, and future-proof it with a modular system that welcomes new shades with ease.

Aspasie is very proud to have been invited to collaborate with the Good Dye Young creative team on their very first trade show, Premiere Orlando 2025. For this exciting milestone, we collaborated closely with the Good Dye Young creative team to design and bring to life a one-of-a-kind, ultra-long swatch wall that celebrated the brand’s

Aspasie had the pleasure of collaborating closely with Paul Mitchell’s education and marketing teams when it was time to update the complete Color XG brand color swatchbook binder. This important project aimed to reflect the evolution of the brand, integrating all the latest collections and new shades, while thoughtfully leaving room for future launches and