Aspasie was trusted by Wella Professionals to design the new swatchbook for the ColorCharm collection, bringing the brand’s full DIY hair color portfolio together into a single, cohesive presentation tool for cosmetology stores.
Crafted to help customers navigate a broad range of shades with ease, the swatchbook was designed with clarity, durability, and sophistication in mind. Aspasie delivered a tool that is both practical and elevated, a seamless reflection of ColorCharm’s evolution.
This project is a strong example of Aspasie’s expertise in creating high-impact physical sales tools. By transforming an extensive color collection into an intuitive and inspiring experience, the ColorCharm swatchbook demonstrates how thoughtful physical design can become a powerful commercial asset for a brand.
