Aspasie survey

Survey insight Survey insight Colorists have a clear opinion on their preferred swatch format.Nearly half of them (49.4%) prefer the binder. Binder is preferred because it allows greater flexibility:you can take out only the pages you want to show, it is easier to add or remove pages as the color line evolves, it is more […]

Aspasie has conducted a first-of-its-kind survey to better understand the relationship colorists have with their swatchbooks. Renowned and celebrated colorists generously shared their time, experience, opinions, and expertise. Their insights are invaluable in helping us design swatchbooks that are more meaningful, relevant, and impactful for the professional beauty community.

Aspasie has conducted a first-of-its-kind survey to better understand the relationship colorists have with their swatchbooks. Renowned and celebrated colorists generously shared their time, experience, opinions, and expertise. Their insights are invaluable in helping us design swatchbooks that are more meaningful, relevant, and impactful for the professional beauty community. When asked, “Please select the tools

Aspasie has conducted a first-of-its-kind survey to better understand the unique and often personal relationship that professional colorists have with their swatchbooks. Renowned and celebrated color experts from across the industry generously shared their time, experience, and expertise, offering thoughtful insights into how they use, value, and connect with this essential creative tool. Their feedback