Case study- Moroccanoil color swatch buttons

For professional color brands, the color experience often begins long before the client sits in the chair.

Across North America, Moroccanoil Color is distributed through independent and national distributors, where colorists discover, compare and select shades directly at store level. That makes the color button an essential point of interaction between the brand and the professional.

For Moroccanoil’s Color Rhapsody and Color Calypso lines, Aspasie developed a comprehensive collection of color buttons designed to present each shade clearly, consistently and accurately.

Every swatch must be a faithful rendition of the intended color. From the palest tones to rich coppers, reds and deeper shades, precision matters. When a colorist reaches for a swatch, what they see and touch should accurately reflect the brand color story.

Moroccanoil color swatch buttons

TROIS-RIVIERES
2106 Bellefeuille Street
Trois-Rivieres (Quebec)
Canada G9A 3Y9

SAINT-BARNABE-NORD
221 Saint-Georges Street
Saint-Barnabe-Nord (Quebec)
Canada G0X 2K0