Survey insight
Survey insight
Colorists have a clear opinion on their preferred swatch format.
Nearly half of them (49.4%) prefer the binder.
Binder is preferred because it allows greater flexibility:
you can take out only the pages you want to show, it is easier to add or remove pages as the color line evolves, it is more flexible than other options, and easier to manipulate.
Book is preferred because its look is more professional.
It allows you to see all swatches at once and is more durable than other options.
