Aspasie partnered with ALOXXI to update the Luminexx swatchbook in a way that supports both today’s assortment and tomorrow’s growth.
The project included integrating every new shade, redesigning the layout to create clear space for future launches, and refreshing the visual system so it feels modern, consistent, and easier to navigate.
We also aligned the overall look and messaging with ALOXXI’s updated brand image and tone of voice, ensuring the swatchbook remains a true extension of the brand at the salon level.
