The beginning of a New Year is always an invitation to pause for a moment, look back, and take stock of the road we have traveled.
For Aspasie, 2025was a year of movement, visibility, and connection. Some might say it was the year we truly stepped out of our shell.
Our team spent much of the year on the road, meeting clients face to face, strengthening relationships, and building new ones across the industry. Solenn and Katherine kicked things off at Cosmoprof North America in Miami, followed by a busy stretch that took Solenn to Cosmoprof Bolognaand Las Vegas, then client visit and events in Los Angeles, and Minneapolis. Solenn and Alain then headed to Premiere Orlando, where the energycarried through to a memorable North American Hairdressing Awards evening. We closed the year on a high note with Maxim and Antoinerepresenting Aspasie at a very successful PBA Executive Summit in Phoenix.
Beyond events, 2025 was also a year of listening and storytelling. In the spring, we launched our first-ever swatchbook user survey, inviting some ofthe industry’s most respected colorists to share how they use, value, and rely on their swatchbooks in daily practice. Their insights were bothaffirming and inspiring.
In May, we were honored with a four-page in-depth feature in The Beauty Industry Report, and shortly after, we launched Behind the Swatches, thismonthly newsletter. Through client project case studies, survey highlights, and team spotlights, it became a new way for us to share what happensbehind our products and the people who make them.
As we turn the page to 2026, we do so with both excitement and gratitude.
This year marks Aspasie’s 55th anniversary. It is a milestone we approach thoughtfully. When we turned 50, the industry, like the rest of the world,was still deeply affected by the pandemic. Celebration did not feel like the right word at the time. Five years later, the moment feels different.
Over the coming months, we will be marking this anniversary in meaningful ways, true to who we are and to the industry we serve. Details will followsoon, and we hope you will join us in some of the moments we have in mind.
Thank you for being part of our journey. Here’s to a new year, and to what lies ahead.
