Aspasie has conducted a first-of-its-kind survey to better understand the unique and often personal relationship that professional colorists have with their swatchbooks.
Renowned and celebrated color experts from across the industry generously shared their time, experience, and expertise, offering thoughtful insights into how they use, value, and connect with this essential creative tool.
Their feedback is invaluable in guiding our mission to design swatchbooks that are not only practical and functional, but also more meaningful, relevant, and inspiring for today’s professional beauty community.
And the first round of results is in: colorists overwhelmingly prefer longer swatch brooms over 5.5 cm (2 inches), as they allow for better color visibility, movement, and comparison during formulation.
