When AVEDA set out to reinvent the Full Spectrum Demi+ color experience, Aspasie partnered with the Education and Marketing teams to craft a swatchbook worthy of the brand’s ambition.
Top priorities: reduce plastic usage, bring more pace and clarity to the tool, and future-proof it with a modular system that welcomes new shades with ease.
The bonus? Seamless visual alignment with AVEDA’s new packaging—strengthening brand impact at the stylist’s station.
