{"id":3998,"date":"2026-09-11T11:33:49","date_gmt":"2026-09-11T15:33:49","guid":{"rendered":"https:\/\/www.aspasie.com\/joico-lumishine\/"},"modified":"2026-09-11T11:34:50","modified_gmt":"2026-09-11T15:34:50","slug":"joico-lumishine","status":"publish","type":"post","link":"https:\/\/www.aspasie.com\/en\/joico-lumishine\/","title":{"rendered":"JOICO LumiShine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aspasie is proud to have earned JOICO\u2019s trust over many years, producing swatchbooks, buttons, rings, fans and counter cards for its North American and international markets.<\/p>\n\n<p class=\"wp-block-paragraph\">This month, we are pleased to feature <strong>LumiShine by JOICO<\/strong>, a color portfolio that includes four ranges: Permanent Cr\u00e8me Color, Lumi10 Permanent Color, YouthLock Permanent Color, and Demi-Permanent Liquid Color.<\/p>\n\n<p class=\"wp-block-paragraph\">Designed with a full spectrum of perfectly balanced, intermixable, pre-blended shades, LumiShine gives colourists the confidence to deliver beautiful color results, straight from the tube or bottle.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/09\/joico-binder-and-button-aspasie-amp-co-applications-d039images-de-marque-1024x555.jpg\" alt=\"\" class=\"wp-image-3995\" srcset=\"https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/09\/joico-binder-and-button-aspasie-amp-co-applications-d039images-de-marque-1024x555.jpg 1024w, https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/09\/joico-binder-and-button-aspasie-amp-co-applications-d039images-de-marque-300x163.jpg 300w, https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/09\/joico-binder-and-button-aspasie-amp-co-applications-d039images-de-marque.jpg 1738w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Aspasie is proud to have earned JOICO\u2019s trust over many years, producing swatchbooks, buttons, rings, fans and counter cards for its North American and international markets. This month, we are pleased to feature LumiShine by JOICO, a color portfolio that includes four ranges: Permanent Cr\u00e8me Color, Lumi10 Permanent Color, YouthLock Permanent Color, and Demi-Permanent Liquid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64],"tags":[73,72,67],"class_list":["post-3998","post","type-post","status-publish","format-standard","hentry","category-case-study-project","tag-goldwell","tag-removable-swatch-board","tag-swatchbook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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Application, Image &amp; Innovation\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-11T15:33:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T15:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/09\/joico-binder-and-button-aspasie-amp-co-applications-d039images-de-marque.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1738\" \/>\n\t<meta property=\"og:image:height\" content=\"942\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adncomm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adncomm\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aspasie.com\\\/en\\\/joico-lumishine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aspasie.com\\\/en\\\/joico-lumishine\\\/\"},\"author\":{\"name\":\"adncomm\",\"@id\":\"https:\\\/\\\/www.aspasie.com\\\/#\\\/schema\\\/person\\\/8ad14d5db777a4b3b19af0e959a9be98\"},\"headline\":\"JOICO LumiShine\",\"datePublished\":\"2026-09-11T15:33:49+00:00\",\"dateModified\":\"2026-09-11T15:34:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aspasie.com\\\/en\\\/joico-lumishine\\\/\"},\"wordCount\":87,\"image\":{\"@id\":\"https:\\\/\\\/www.aspasie.com\\\/en\\\/joico-lumishine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aspasie.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/joico-binder-and-button-aspasie-amp-co-applications-d039images-de-marque-1024x555.jpg\",\"keywords\":[\"goldwell\",\"Removable swatch board\",\"swatchbook\"],\"articleSection\":[\"Case study- Project\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aspasie.com\\\/en\\\/joico-lumishine\\\/\",\"url\":\"https:\\\/\\\/www.aspasie.com\\\/en\\\/joico-lumishine\\\/\",\"name\":\"JOICO LumiShine - 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