{"id":3923,"date":"2026-05-12T14:56:12","date_gmt":"2026-05-12T18:56:12","guid":{"rendered":"https:\/\/www.aspasie.com\/case-study-colorcharm-by-wella-professionals\/"},"modified":"2026-05-12T15:04:08","modified_gmt":"2026-05-12T19:04:08","slug":"case-study-colorcharm-by-wella-professionals","status":"publish","type":"post","link":"https:\/\/www.aspasie.com\/en\/case-study-colorcharm-by-wella-professionals\/","title":{"rendered":"Case study- ColorCharm by Wella Professionals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3923\" class=\"elementor elementor-3923 elementor-3913\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6ac060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c6ac060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1404fef3\" data-id=\"1404fef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e200ae elementor-widget elementor-widget-text-editor\" data-id=\"1e200ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Aspasie was trusted by <a href=\"https:\/\/www.wella.com\/professional\/en-US\/color-charm\">Wella Professionals<\/a> to design the new swatchbook for the ColorCharm collection, bringing the brand&#8217;s full DIY hair color portfolio together into a single, cohesive presentation tool for cosmetology stores. <\/p>\n\n<p>Crafted to help customers navigate a broad range of shades with ease, the swatchbook was designed with clarity, durability, and sophistication in mind. Aspasie delivered a tool that is both practical and elevated, a seamless reflection of ColorCharm&#8217;s evolution.  <\/p>\n\n<p>This project is a strong example of Aspasie&#8217;s expertise in creating high-impact physical sales tools. By transforming an extensive color collection into an intuitive and inspiring experience, the ColorCharm swatchbook demonstrates how thoughtful physical design can become a powerful commercial asset for a brand.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f2c98 elementor-widget elementor-widget-image\" data-id=\"e6f2c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/05\/wella-colorcharm-aspasie-amp-co-applications-d039images-de-marque.png\" title=\"wella-colorcharm-aspasie-amp-co-applications-d039images-de-marque\" alt=\"wella-colorcharm-aspasie-amp-co-applications-d039images-de-marque\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aspasie was trusted by Wella Professionals to design the new swatchbook for the ColorCharm collection, bringing the brand&#8217;s full DIY hair color portfolio together into a single, cohesive presentation tool for cosmetology stores. Crafted to help customers navigate a broad range of shades with ease, the swatchbook was designed with clarity, durability, and sophistication in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64,61],"tags":[69,67,68],"class_list":["post-3923","post","type-post","status-publish","format-standard","hentry","category-case-study-project","category-etude-de-cas-realisation","tag-colorcharm","tag-swatchbook","tag-wella"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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