{"id":3774,"date":"2026-01-13T15:46:33","date_gmt":"2026-01-13T20:46:33","guid":{"rendered":"https:\/\/www.aspasie.com\/luminexx-swatchbook\/"},"modified":"2026-01-14T13:51:59","modified_gmt":"2026-01-14T18:51:59","slug":"luminexx-swatchbook","status":"publish","type":"post","link":"https:\/\/www.aspasie.com\/en\/luminexx-swatchbook\/","title":{"rendered":"Luminexx swatchbook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3774\" class=\"elementor elementor-3774 elementor-3764\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c9d4b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c9d4b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c3a9bf\" data-id=\"7c3a9bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-520cfd4 elementor-widget elementor-widget-text-editor\" data-id=\"520cfd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n Aspasie partnered with <strong><a href=\"https:\/\/aloxxi.com\/\" target=\"_blank\" rel=\"noopener\">ALOXXI<\/a><\/strong> to update the <strong><a href=\"https:\/\/pro.aloxxi.com\/\" target=\"_blank\" rel=\"noopener\">Luminexx swatchbook<\/a><\/strong> in a way that supports both today\u2019s assortment and tomorrow\u2019s growth.\n<\/p>\n\n<p>\n The project included integrating every new shade, redesigning the layout to create clear space for future launches, and refreshing the visual system so it feels modern, consistent, and easier to navigate.\n<\/p>\n\n<p>\n We also aligned the overall look and messaging with <strong><a href=\"https:\/\/aloxxi.com\/\" target=\"_blank\" rel=\"noopener\">ALOXXI<\/a><\/strong>\u2019s updated brand image and tone of voice, ensuring the swatchbook remains a true extension of the brand at the salon level.\u200b\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae0b55a\" data-id=\"ae0b55a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3daf52b elementor-widget elementor-widget-image\" data-id=\"3daf52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"955\" height=\"501\" src=\"https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/01\/luminexx-aspasie-amp-co-applications-d039images-de-marque.jpg\" class=\"attachment-large size-large wp-image-3767\" alt=\"\" srcset=\"https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/01\/luminexx-aspasie-amp-co-applications-d039images-de-marque.jpg 955w, https:\/\/www.aspasie.com\/wp-content\/uploads\/2026\/01\/luminexx-aspasie-amp-co-applications-d039images-de-marque-300x157.jpg 300w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aspasie partnered with ALOXXI to update the Luminexx swatchbook in a way that supports both today\u2019s assortment and tomorrow\u2019s growth. The project included integrating every new shade, redesigning the layout to create clear space for future launches, and refreshing the visual system so it feels modern, consistent, and easier to navigate. We also aligned the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64],"tags":[],"class_list":["post-3774","post","type-post","status-publish","format-standard","hentry","category-case-study-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luminexx swatchbook - Aspasie &amp; Co - Application, Image &amp; Innovation<\/title>\n<meta name=\"description\" content=\"Aspasie partnered with ALOXXI to update the Luminexx swatchbook in a way that supports both today\u2019s assortment and tomorrow\u2019s growth. The project included\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aspasie.com\/en\/luminexx-swatchbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luminexx swatchbook - Aspasie &amp; Co - Application, Image &amp; Innovation\" \/>\n<meta property=\"og:description\" content=\"Aspasie partnered with ALOXXI to update the Luminexx swatchbook in a way that supports both today\u2019s assortment and tomorrow\u2019s growth. 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