Paul Mitchell<\/a>\u2019s education and marketing teams when it was time to update the complete Color XG brand color swatchbook binder. This important project aimed to reflect the evolution of the brand, integrating all the latest collections and new shades, while thoughtfully leaving room for future launches and innovations. <\/p>\n\nThe team worked meticulously to ensure that every detail of the swatchbook was functional, visually appealing, and aligned with the brand\u2019s identity. From layout and color presentation to ease of use for professionals, every aspect was carefully considered. <\/p>\n\n
The swatchbook was given a fresh, modern look, fully in line with Paul Mitchell\u2019s new branding and packaging, and was completed in time to support the highly anticipated brand relaunch in the USA and Canada. This update ensures that hair professionals now have a comprehensive, practical, and inspiring tool to explore and experiment with the full spectrum of Color XG shades. <\/p>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Aspasie had the pleasure of collaborating closely with Paul Mitchell\u2019s education and marketing teams when it was time to update the complete Color XG brand color swatchbook binder. This important project aimed to reflect the evolution of the brand, integrating all the latest collections and new shades, while thoughtfully leaving room for future launches and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64],"tags":[],"class_list":["post-3562","post","type-post","status-publish","format-standard","hentry","category-case-study-project"],"acf":[],"yoast_head":"\n
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